Category: Motivation Theories
Maslow’s Hierarchy of Needs
Summary: Maslow’s Hierarchy of Needs (often represented as a pyramid with five levels of needs) is a motivational theory in psychology that argues that while people aim to meet basic needs, they seek to meet successively higher needs in the form of a hierarchy.
Originator: Abraham Maslow in 1943.
Key terms: deficiency needs, growth needs, physiological, safety, belongingness, esteem, self-actualization
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ARCS Model of Motivational Design (Keller)
Summary: According to John Keller’s ARCS Model of Motivational Design, there are four steps for promoting and sustaining motivation in the learning process: Attention, Relevance, Confidence, Satisfaction (ARCS).
Originator: John Keller
Key terms: Attention, Relevance, Confidence, Satisfaction (ARCS)
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