SELF-PERCEPTION-THEORY

Self-Perception Theory (Bem)

Summary: Self-perception theory describes the process in which people, lacking initial attitudes or emotional responses, develop them by observing their own behavior and coming to conclusions as to what attitudes must have driven that behavior.

Originators and Key Contributors:  Psychologist Daryl Bem originally developed this theory of attitude formation in the late 1960’s and early 1970’s.

Keywords: identity, perception, behavior, attitude, marketing, therapy

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SOCIAL-IDENTITY-THEORY

Social Identity Theory (Tajfel, Turner)

Summary: Social identity theory proposes that a person’s sense of who they are depends on the groups to which they belong.

Originators and Key Contributors: Social identity theory originated from British social psychologists Henri Tajfel and John Turner in 1979.

Keywords: identity, ingroup, outgroup, social comparison, categorization, intergroup

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MINDSET-THEORY-FIXED-VS-GROWTH

Mindset Theory – Fixed vs. Growth Mindset (Dweck)

Mindset Theory

Your intelligence and other characteristics – where do they come from?  Can they change?

People vary in the degree to which they attribute the causes of intelligence and other traits.  Are they innate and fixed factors (“fixed” mindset) or are they variable factors that can be influenced through learning, effort, training, and practice (“growth” mindset)?  A “growth” mindset is generally seen as more advantageous.

Carol S. Dweck, a psychologist on the faculty at Stanford University, proposed mindset theory as a way to understand the effects of the beliefs that individuals hold for the nature of intelligence.  This in turn has implications for learning and education.

Keywords: mindset, intelligence, traits, fixed mindset, growth mindset

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SELF-THEORIES

Self-Theories (Dweck)

Summary: Carol Dweck and others have Identified two implicit theories of intelligence.  Those learners who have an “entity” theory view intelligence as being an unchangeable, fixed internal characteristic.  Those who have an “incremental” theory believe that their intelligence is malleable and can be increased through effort.

Originators: Carol Dweck, based on over 30 years of research on belief systems, and their role in motivation and achievement. 

Key Terms: entity theory, incremental theory

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